Marketing Communications, Applied Business (AAS)

Degree: Associate of Applied Science
Major: Applied Business
Emphasis: Marketing Communication
Program Code: 1302

About This Major . . .

This program prepares students to be effective, efficient, entry-level marketing professionals and microbusiness owners.  Students develop skills in customer service, digital design tools, human behavior in organizations, and social media. The Marketing Communications curriculum prepares the student to be an effective staff member in business, government or non-profit organizations and/or microbusiness owner.  Students learn how to work with others, how to help others, how to use social media to the businesses advantage, and how to use entry level digital tools.

For more information on what you can do with this major, visit WCCC's Programs of Study page.

All CMU/WCCC associate graduates are expected to demonstrate proficiency in specialized knowledge/applied learning, quantitative fluency, communication fluency, critical thinking, personal and social responsibility, and information literacy. In addition to these campus‐wide student learning outcomes, graduates of this major will be able to:

  1. Identify essential marketing concepts used in entry level marketing positions. (Applied Learning)
  2. Create marketing material using Adobe Photoshop, Illustrator, and InDesign and other marketing materials programs. (Applied Learning)
  3. Evaluate the use and strategy of the implementation of social media. (Communication Fluency)
  4. Define and identify the significance of trustworthiness, confidentiality, dependability, self-motivation, and attitude.(Specialized Knowledge)

Each section below contains details about the requirements for this program. Select a header to expand the information/requirements for that particular section of the program's requirements. 

To print or save an overview of this program's information, including the program description, learning outcomes, requirements, suggested course sequencing (if applicable), and advising and graduation information, scroll to the bottom of the left-hand navigation menu and select "Print Options." This will give you the options to either "Send Page to Printer" or "Download PDF of This Page." The "Download PDF of This Page" option prepares a much more concise presentation of all program information. The PDF is also printable and may be preferable due to its brevity. 

Institutional Degree Requirements

The following institutional degree requirements apply to all CMU and WCCC Associate of Applied Science (AAS) degrees. Specific programs may have different requirements that must be met in addition to institutional requirements.

  • 60 semester hours minimum.
  • Students must complete a minimum of 15 of the final 30 semester hours of credit at CMU/WCCC.
  • 2.00 cumulative GPA or higher in all CMU/WCCC coursework.
  • A course may only be used to fulfill one requirement for each degree/certificate.
  • No more than six semester hours of independent study courses can be used toward the degree.
  • Non-traditional credit, such as advanced placement, credit by examination, credit for prior learning, cooperative education and internships, cannot exceed 20 semester credit hours for an AAS degree.
  • Pre-collegiate courses (usually numbered below 100) cannot be used for graduation.
  • Capstone exit assessment/projects (e.g., Major Field Achievement Test) requirements are identified under Program-Specific Degree Requirements.
  • The Catalog Year determines which program sheet and degree requirements a student must fulfill in order to graduate. Visit with your advisor or academic department to determine which catalog year and program requirements you should follow.
  • See “Requirements for Undergraduate Degrees and Certificates” in the catalog for a complete list of graduation requirements.

Specific to this degree:

  • 62 semester hours total for the AAS in Applied Business, Marketing Communication emphasis.

Essential Learning Requirements

(18 semester hours)

See the current catalog for a list of courses that fulfill the requirements below.  If a course is an Essential Learning option and a requirement for your major, you must use it to fulfill the major requirement and make a different selection for the Essential Learning requirement.

ENGL 111English Composition I-GTCO13
ENGL 112English Composition II-GTCO23
SPCH 101Interpersonal Communications3
MATH 107Career Math (or higher)3
Other Essential Learning Core Courses
Select one Social and Behavioral Sciences, Natural Sciences, Fine Arts or Humanities course3
Select one Social and Behavioral Sciences, Natural Sciences, Fine Arts or Humanities course3
Total Semester Credit Hours18

Other Lower Division Requirements

Wellness Requirement
KINE 100Health and Wellness1
KINA 1XXActivity Course1
Total Semester Credit Hours2

Foundation Courses

(21 semester hours)

ABUS 102Business Basics3
ABUS 128Workplace Behavior3
ABUS 156Problem Solving in the Business Environment3
ABUS 210MicroBusiness Money Management3
ABUS 257Managing Office Technology I3
BUGB 211Business Communications3
MANG 201Principles of Management3
Total Semester Credit Hours21

Program Specific Degree Requirements

(21 semester hours, must earn a grade of "C" or higher in all courses.)

Core Courses
ABUS 105Internet Marketing Strategies3
ABUS 114Digital Layout3
ABUS 120Digital Design Tools3
ABUS 155Social Media for Business3
ABUS 160Introduction to Customer Service3
ABUS 299Internship3
MARK 231Principles of Marketing3
Total Semester Credit Hours21
Plan of Study Grid
First Year
Fall SemesterSemester Credit Hours
ABUS 102 Business Basics 3
ABUS 120 Digital Design Tools 3
ABUS 257 Managing Office Technology I 3
KINE 100 Health and Wellness 1
ENGL 111 English Composition I-GTCO1 3
MATH 107 Career Math 3
 Semester Credit Hours16
Spring Semester
ABUS 105 Internet Marketing Strategies 3
ABUS 114 Digital Layout 3
ABUS 128 Workplace Behavior 3
ABUS 160 Introduction to Customer Service 3
ENGL 112 English Composition II-GTCO2 3
 Semester Credit Hours15
Second Year
Fall Semester
ABUS 156 Problem Solving in the Business Environment 3
BUGB 211 Business Communications 3
MANG 201 Principles of Management 3
SPCH 101 Interpersonal Communications 3
Essential Learning - Social and Behavioral Sciences, Natural Sciences, Fine Arts or Humanities course 3
KINA 1XXActivity Course 1
 Semester Credit Hours16
Spring Semester
ABUS 155 Social Media for Business 3
ABUS 210 MicroBusiness Money Management 3
ABUS 299 Internship 3
MARK 231 Principles of Marketing 3
Essential Learning - Social and Behavioral Sciences, Natural Sciences, Fine Arts or Humanities course 3
 Semester Credit Hours15
 Total Semester Credit Hours62

Advising Process and DegreeWorks

Documentation on the pages related to this program is intended for informational purposes to help determine what courses and associated requirements are needed to earn a degree. The suggested course sequencing outlines how students could finish degree requirements. Some courses are critical to complete in specific semesters, while others may be moved around. Meeting with an academic advisor is essential in planning courses and altering the suggested course sequencing. It is ultimately the student’s responsibility to understand and fulfill the requirements for her/his intended degree(s).

DegreeWorks is an online degree audit tool available in MAVzone. It is the official record used by the Registrar’s Office to evaluate progress towards a degree and determine eligibility for graduation. Students are responsible for reviewing their DegreeWorks audit on a regular basis and should discuss questions or concerns with their advisor or academic department head. Discrepancies in requirements should be reported to the Registrar’s Office.

Graduation Process

Students must complete the following in the first two months of the semester prior to completing their degree requirements:

  • Review their DegreeWorks audit and create a plan that outlines how unmet requirements will be met in the final semester.
  • Meet with their advisor and modify their plan as needed. The advisor must approve the final plan.
  • Submit the “Intent to Graduate” form to the Registrar’s Office to officially declare the intended graduation date and commencement ceremony plans.
  • Register for all needed courses and complete all requirements for each degree sought.

Submission deadlines and commencement details can be found at

If a student’s petition for graduation is denied, it will be her/his responsibility to consult the Registrar’s Office regarding next steps.